What they piece together
Something is already describing you.It is doing a fairly poor job.
Machines are already answering questions about your business, using whatever your pages happen to say. On the left, the fragments they work from. On the right, the single sentence they get when those facts are yours to set.
“REDSxP designs experience centres, innovation labs and brand environments for enterprises.”
Every fragment on the left is a real finding from the redsxp.com audit, captured before the fixes went in — the resolution section below shows what happened next.
The same page, twice
Your website reads right. But is inferred wrong.
On the left, what a visitor sees on your page. On the right, what a machine takes away from the same page. The distance between the two decides how you get described — and it is invisible from your own browser.
What a human sees
Rebuilt from the crawl — not a screenshot
What a machine reads
Fields from the saved audit
/careers/spatial-experience-designer
Spatial Experience Designer
We are looking for a designer to join the team and shape environments people move through — showrooms, innovation centres and brand spaces for enterprise clients.
At Planar you will work alongside architects, fabricators and technologists from first sketch through to handover.
/careers/spatial-experience-designer
- organisation
- Planar
- found on
- 6 pagesevery job advert
Planar is template residue — the demo company the theme shipped with, never replaced. The copied name could confuse a reader about who is hiring.
/
Nothing.
It never appears on the page. It is only in the source.
/
- Service markup
- missing provider
- found on
- 58 pages
The structured service record does not identify who provides it. Add the business reference so the service and its provider are explicitly connected.
/about-us
Nothing.
It never appears on the page. It is only in the source.
/about-us
- description
- “REDSxP™ designs, builds, and delivers brand environments through one accountable…”
- identical on
- 48 of 58 pagesnothing tells them apart
One description is inherited across 48 of 58 pages. Unique descriptions can explain what each page covers; this finding does not measure rankings or traffic.
/legal/terms-conditions
Terms & Conditions
This policy explains what personal data we collect, how we store it and who we share it with.
You may request a copy of the data we hold about you, or ask us to delete it, at any time.
/legal/terms-conditions
- title
- Terms & Conditions
- body is
- a privacy policy3 references · 1 to terms
The heading says terms and conditions, but the body primarily describes a privacy policy. Review the document and put the correct policy on each page.
The right-hand column is verbatim from the redsxp.com audit, shown with permission. The left-hand column is rebuilt from those same crawled strings in our own type — we do not hold written permission to publish screenshots of anyone’s pages, so we have not published any.
Need some help?
Write to hello@sensate.design and one of us replies — usually the same day, always a person.